So, we all know that July is the month when we celebrate the good old US of A’s birthday. But did you know that there’s a second independence-fostering entity that also celebrates its birthday in July? It’s called DMX, or Direct Media Exchange, and the company is officially two years old this month.
Why is this important? Because DMX empowers small and medium-sized web publishers: they offer a free, hosted ad server with built-in monetization that allows publishers to connect to ad networks who compete for their inventory. That’s right, they let people like you and me compete with the big boys for ad dollars. Furthemore, DMX automatically sells your inventory to the highest-bidding advertiser every time. Let’s hear it for free markets!
DMX offers ads from 13 DMX networks, as well as networks in the Right Media Exchange; monetizes more than 19,000 sites; and serves more than 10 billion (yes, BILLION) impressions a month. They offer complete creative control, multiple reporting options, active forums and super-proactive support. They’re also backed by a little company called Yahoo.
Despite their big-boy backer, DMX is a small company based in Eugene, OR, where everyone who works there seems to have a great time. We’re delighted to welcome them as a sponsor for Twiistup4, and, if you’re a web publisher, highly encourage you to try out their services. You may find yourself running your own, independent publishing empire as a result.