With 27 million users in 160 countries worldwide, Massachusetts based Mzinga truly lives up to its name – which just so happens to stand for ‘beehive’ in Swahili. As the leading provider of business social media solutions, and Twiistup’s Diamond sponsor, Mzinga needs no introduction – their list of customers speaks for itself. Global brands such as ABC, AOL, CBS.com, Chevron Corporation, Johnson & Johnson, Prudential Financial, and the Unidted Nations Development Programme, all turn to Mzinga to provide its unique combination of highly scaleable technology, rich domain expertise, and moderation services that enable businesses to harness the collective intelligence of employees, customers, and partners.
Mzinga doesn’t just cater to bigcos either – they provide a treasure trove of informative and educational white papers and webinars that are more than just buzz. And it doesn’t stop there: Today, Mzinga announced the sponsorship of two key Aberdeen Group benchmark reports: “Workforce Collaboration and Web 2.0: Improving Productivity by Facilitating Knowledge Transfer” and “Customer 2.0: The Business Implications of Social Media.” You can download both of these reports for free at Mzinga’s website.
On Thursday, make sure to visit the Mzinga team at the Cabana, and drop off your business card for a chance to win a Ninentdo Wii! They’ll also have a limited number of copies of Mzinga Chairman Barry Leibert’s groundbreaking new book “We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business” written by a community of more than 3,000 collaborators on the We Are Smarter community wiki, and in association with MIT, the Wharton School, and Pearson Publishing.
Obviously, Mzinga understands the power of crowd sourcing inside and out – and better yet, they practice what they preach. This is one hive that knows the value of a good bee.
