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	<title>TwiistupMarketing</title>
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		<title>Innovative Start-ups Wanted for Twiistup 6</title>
		<link>http://www.twiistup.com/2009/05/19/innovative-start-ups-wanted-for-twiistup-6/</link>
		<comments>http://www.twiistup.com/2009/05/19/innovative-start-ups-wanted-for-twiistup-6/#comments</comments>
		<pubDate>Tue, 19 May 2009 17:51:49 +0000</pubDate>
		<dc:creator>Jeremiah Abraham</dc:creator>
				<category><![CDATA[Event]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Showoffs]]></category>
		<category><![CDATA[Call]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[Twiistup 6]]></category>

		<guid isPermaLink="false">http://www.twiistup.com/?p=488</guid>
		<description><![CDATA[Geek-chic SoCal tech event opens call for Showoffs
Los Angeles, CA – May 19, 2009 – Twiistup, Southern California’s premier event showcasing innovation and connecting professionals from the worlds of technology, media and entertainment, invites startups to apply for 10 free ‘Showoff’ slots at Twiistup 6 starting today. Twiistup 6 takes place on Thursday and Friday, [...]]]></description>
			<content:encoded><![CDATA[<p>Geek-chic SoCal tech event opens call for Showoffs</p>
<p class="western"><strong>Los Angeles, CA – May 19, 2009</strong> – Twiistup, Southern California’s premier event showcasing innovation and connecting professionals from the worlds of technology, media and entertainment, invites startups to apply for 10 free ‘Showoff’ slots at Twiistup 6 starting today. Twiistup 6 takes place on Thursday and Friday, July 30 and 31, 2009 at the Universal Hilton in Universal City, Calif.</p>
<p class="western">Showoffs at Twiistup have the chance to gain exposure and visibility in front of a mix of investors, entrepreneurs and other influencers in the tech/media industry. This year, a panel will select 10 entrants based on qualities including:</p>
<p>- contribution to technology, innovation and entrepreneurship<br />
- value and appeal<br />
- originality and inspirational or thought-provoking content</p>
<div>
<div>
<p>Winners will be selected in two rounds, the first ending June 12 and the last on June 26, with preferential consideration given to applications received before the round one deadline. Twiistup recently <a href="http://finance.yahoo.com/news/Twiistup-Snapped-Up-By-iw-15213320.html">announced</a> an expanded agenda that adds a full day program to the established evening showcase, giving Showoff companies significantly more exposure.</p>
</div>
<div>
<p>“Sponsors are paying thousands of dollars for space that we’re giving to Showoffs for free,” said event producer Francisco Dao. “If you’re a startup who wants exposure there’s no reason not to throw your hat in the ring.”</p>
</div>
<div>
<p>Having outgrown all of its previous venues Twiistup 6 moves to the Universal Hilton where it will occupy over 23,000 square feet of space.</p>
</div>
<div>
<p>Showoff companies will be selected by a panel of the following five judges established in the world of technology and media:</p>
</div>
</div>
<div>
<div><strong>Brady Brim-DeForest</strong> – Serial entrepreneur, Founder of the International Academy of Web Television, co-founder of Tubefilter.</div>
<div><strong>Neil Patel</strong> – Angel Investor, Co-founder of Crazy Egg and KISSmetrics</div>
<div><strong>Brian Solis</strong> – Author of Now is Gone and Putting the Public Back in Public Relations, Publisher of PR 2.0 and bub.blicio.us, Founder of Future Works PR, and Strategic Advisor to Fortune 500 businesses and startups</div>
<div><strong>Mark Suster</strong> – GRP Partners, venture capital.  Former VP Product Mgmt Salesforce.com &amp; 2-time CEO and entrepreneur</div>
<div><strong>Andrew Warner</strong> – Founder, Mixergy.com. Former CEO of Bradford &amp; Reed.</div>
<div>
<div>
<div>
<p>Companies interested in entering for one of the 10 featured Showoff spots can apply on the Twiistup Web site at <a href="//www.twiistup.com/call-for-showoffs/">www.twiistup.com/call-for-showoffs/</a>.</p>
</div>
<div>
<p>A limited amount of passes are available for media and bloggers. Media who would like a complimentary ticket to the event should email a request to <a href="mailto:twiistup@lewispr.com">twiistup@lewispr.com</a>.</p>
</div>
<div><a href="//www.twiistup.com/call-for-showoffs/">http://www.twiistup.com/call-for-showoffs/</a></div>
</div>
</div>
</div>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Social Media Maven Jackie Peters to Judge at Twiistup 5</title>
		<link>http://www.twiistup.com/2008/12/05/social-media-maven-jackie-peters-to-judge-at-twiistup-5/</link>
		<comments>http://www.twiistup.com/2008/12/05/social-media-maven-jackie-peters-to-judge-at-twiistup-5/#comments</comments>
		<pubDate>Fri, 05 Dec 2008 15:20:31 +0000</pubDate>
		<dc:creator>Francisco</dc:creator>
				<category><![CDATA[Los Angeles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Showoffs]]></category>
		<category><![CDATA[Twiistup 5]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Heavybag Media]]></category>
		<category><![CDATA[jackie peters]]></category>

		<guid isPermaLink="false">http://www.twiistup.com/?p=424</guid>
		<description><![CDATA[
Jackie is the co-founder of Heavybag Media, an interactive marketing firm. She develops marketing strategies that utilize social tools, community platforms, traditional and non-traditional media and cutting edge technology in order to enable brands to engage their audience on a meaningful level.
In addition to her role at Heavybag Media, Jackie is an interim member of the Board [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Jackie Peters" href="http://heavybagmedia.com/contact.php"><img class="alignnone" src="http://twiistup.com/images/jackiepeters.jpg" alt="Jackie Peters" /></a></p>
<p><a title="Jackie on lalawag.com" href="http://www.lalawag.com/jackie-peters/">Jackie</a> is the co-founder of <a href="http://www.heavybagmedia.com/">Heavybag Media,</a> an interactive marketing firm. She develops marketing strategies that utilize social tools, community platforms, traditional and non-traditional media and cutting edge technology in order to enable brands to engage their audience on a meaningful level.</p>
<p>In addition to her role at Heavybag Media, Jackie is an interim member of the Board of Directors for the <a href="http://www.socialmediaclub.org/">Social Media Club</a> and Director of the LA Chapter of the Social Media Club.</p>
<p><img class="alignnone" src="http://twiistup.com/images/bed.jpg" alt="" /><br />
(CC) Brian Solis, <a rel="nofollow" href="http://www.briansolis.com/">www.briansolis.com</a> and <a rel="nofollow" href="http://bub.blicio.us/">bub.blicio.us</a>.</p>
<p>At Twiistup 4 Jackie &amp; co. brought a bed to liven up the corporate pitch.  The curiosity is killing us to see how she tops the &#8216;get in the sack&#8217; message at Twiistup 5.  Oh yeah, and her choice for the top Showoff as well.</p>
<p> </p>
]]></content:encoded>
			<wfw:commentRss>http://www.twiistup.com/2008/12/05/social-media-maven-jackie-peters-to-judge-at-twiistup-5/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Vintage Twiistup 1</title>
		<link>http://www.twiistup.com/2008/06/07/vintage-twiistup-1/</link>
		<comments>http://www.twiistup.com/2008/06/07/vintage-twiistup-1/#comments</comments>
		<pubDate>Sat, 07 Jun 2008 18:08:24 +0000</pubDate>
		<dc:creator>Francisco</dc:creator>
				<category><![CDATA[Contests]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[twiistup 4]]></category>
		<category><![CDATA[contest]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[vintage]]></category>

		<guid isPermaLink="false">http://www.twiistup.com/?p=355</guid>
		<description><![CDATA[
Hardly vintage given that this is only a little over a year old but it sure seems it.  This was the very first promo-video that we cooked up for Twiistup 1.  Nothing beats a sketch pad and some Sharpies.  Can you do better?  We&#8217;re going to have a contest with a killer prize package (think [...]]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/7yXzx5hHFCo&amp;hl=en&amp;color1=0x234900&amp;color2=0x4e9e00" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/7yXzx5hHFCo&amp;hl=en&amp;color1=0x234900&amp;color2=0x4e9e00"></embed></object></p>
<p>Hardly vintage given that this is only a little over a year old but it sure seems it.  This was the very first promo-video that we cooked up for Twiistup 1.  Nothing beats a sketch pad and some Sharpies.  Can you do better?  We&#8217;re going to have a contest with a killer prize package (think VIP treatment) soon &#8211; details to follow.  For now, just think alternative mediums and brush up on your knowledge about Twiistup 4.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.twiistup.com/2008/06/07/vintage-twiistup-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Harley Davidson Ad</title>
		<link>http://www.twiistup.com/2007/10/12/harley-davidson-ad/</link>
		<comments>http://www.twiistup.com/2007/10/12/harley-davidson-ad/#comments</comments>
		<pubDate>Sat, 13 Oct 2007 05:25:57 +0000</pubDate>
		<dc:creator>Francisco</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.twiistup.com/2007/10/12/harley-davidson-ad/</guid>
		<description><![CDATA[
Vroooom!
]]></description>
			<content:encoded><![CDATA[<p><img src='http://www.twiistup.com/wp-content/uploads/2007/10/harley.jpg' alt='harley.jpg' /></p>
<p>Vroooom!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8216;Killer&#8217; zoo promotion</title>
		<link>http://www.twiistup.com/2007/08/24/killer-zoo-promotion/</link>
		<comments>http://www.twiistup.com/2007/08/24/killer-zoo-promotion/#comments</comments>
		<pubDate>Fri, 24 Aug 2007 18:10:40 +0000</pubDate>
		<dc:creator>Francisco</dc:creator>
				<category><![CDATA[Animals]]></category>
		<category><![CDATA[Comedy]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Miscellany]]></category>

		<guid isPermaLink="false">http://www.twiistup.com/2007/08/24/killer-zoo-promotion/</guid>
		<description><![CDATA[

A promotion team for a zoo in Germany walked this dog around to get their headline &#8216;Come to the Zoo before the Zoo comes to you&#8216; across.
Credit: Dyna for the nice find here.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.twiistup.com/wp-content/uploads/2007/08/picture-3.png" title="picture-3.png"><img src="http://www.twiistup.com/wp-content/uploads/2007/08/picture-3.png" alt="picture-3.png" /></a></p>
<p><a href="http://www.twiistup.com/wp-content/uploads/2007/08/picture-4.png" title="picture-4.png"><img src="http://www.twiistup.com/wp-content/uploads/2007/08/picture-4.png" alt="picture-4.png" /></a></p>
<p>A promotion team for a zoo in Germany walked this dog around to get their headline &#8216;<a href="http://www.scaryideas.com/print/2889/" target="_blank">Come to the Zoo before the Zoo comes to you</a>&#8216; across.</p>
<p>Credit: <a href="http://dynamendoza.blogspot.com/" target="_blank">Dyna</a> for the nice find here.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Optical Illusion Advertising</title>
		<link>http://www.twiistup.com/2007/07/16/optical-illusion-advertising/</link>
		<comments>http://www.twiistup.com/2007/07/16/optical-illusion-advertising/#comments</comments>
		<pubDate>Tue, 17 Jul 2007 05:30:04 +0000</pubDate>
		<dc:creator>Francisco</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[San Francisco]]></category>

		<guid isPermaLink="false">http://www.twiistup.com/2007/07/16/optical-illusion-advertising/</guid>
		<description><![CDATA[
Red Cross has some really cool mobile billboards.  This one is in front of the Ferry Building in San Francisco.  Displays a depiction of a major disaster &#8211; and I guess the message is that Red Cross is there, or at least this mobile billboard is.  Either way, it&#8217;s damn cool.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.twiistup.com/wp-content/uploads/2007/07/redcross1.png" title="redcross1.png"><img src="http://www.twiistup.com/wp-content/uploads/2007/07/redcross1.png" alt="redcross1.png" /></a></p>
<p>Red Cross has some really cool mobile billboards.  This one is in front of the Ferry Building in San Francisco.  Displays a depiction of a major disaster &#8211; and I guess the message is that Red Cross is there, or at least this mobile billboard is.  Either way, it&#8217;s damn cool.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.twiistup.com/2007/07/16/optical-illusion-advertising/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Filmstrip marketing in BART tunnel for Westin</title>
		<link>http://www.twiistup.com/2007/07/12/flip-wall-marketing-in-bart-tunnel-for-westin/</link>
		<comments>http://www.twiistup.com/2007/07/12/flip-wall-marketing-in-bart-tunnel-for-westin/#comments</comments>
		<pubDate>Thu, 12 Jul 2007 18:09:47 +0000</pubDate>
		<dc:creator>Francisco</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[San Francisco]]></category>

		<guid isPermaLink="false">http://www.twiistup.com/2007/07/12/flip-wall-marketing-in-bart-tunnel-for-westin/</guid>
		<description><![CDATA[ 
Between the Embarcadero and Montgomery BART (Bay Area Rapid Transit) station in San Francisco you will see some interesting marketing.  When you stand in front of the sliding doors on the left hand side you will see a flip book style commercial for Westin.  As the train moves, the film strip gives [...]]]></description>
			<content:encoded><![CDATA[<p><embed src="http://video.google.com/googleplayer.swf?docId=5527595262047291438&amp;hl=en" style="width: 400px; height: 326px" id="VideoPlayback" type="application/x-shockwave-flash"></embed> </p>
<p>Between the Embarcadero and Montgomery BART (Bay Area Rapid Transit) station in San Francisco you will see some interesting marketing.  When you stand in front of the sliding doors on the left hand side you will see a flip book style commercial for Westin.  As the train moves, the film strip gives the sense of motion.  Westin shows a blooming flower then cuts to the line &#8216;Morning Stretch.&#8217;  The final frame/s show the Westin logo with the tagline &#8216;This is how it should feel.&#8217;  The Westin chain along with Hotel W has some of the most comfortable hotel beds I&#8217;ve slept in.  They also have some of the best looking hotels, as big chain hotels go.  This form of advertising was totally unexpected and reminded me of the urban myths around &#8217;subliminal advertising&#8217; from the 80s.  Or was that true?  Bravo Westin and BART for a killer idea.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Community Next is this Saturday</title>
		<link>http://www.twiistup.com/2007/07/09/community-next-is-this-saturday/</link>
		<comments>http://www.twiistup.com/2007/07/09/community-next-is-this-saturday/#comments</comments>
		<pubDate>Tue, 10 Jul 2007 04:37:53 +0000</pubDate>
		<dc:creator>Francisco</dc:creator>
				<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.twiistup.com/2007/07/09/community-next-is-this-saturday/</guid>
		<description><![CDATA[
Noah Kagan was a Showoff at Twiistup 1.  He gave us a sneak peak of Mint and a great presentation despite the shitty sound system.  Noah is also the guy behind Community Next and as I&#8217;m sure you know it&#8217;s this Saturday.  I just checked the Community Next site and there&#8217;s 7 [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.twiistup.com/2007/07/09/community-next-is-this-saturday/viral_rect_badgejpg/" target="_blank" rel="attachment wp-att-101" title="viral_rect_badge.jpg"><img src="http://www.twiistup.com/wp-content/uploads/2007/07/viral_rect_badge.jpg" alt="viral_rect_badge.jpg" /></a></p>
<p>Noah Kagan was a Showoff at Twiistup 1.  He gave us a sneak peak of <a href="http://www.mint.com/">Mint</a> and a great presentation despite the shitty sound system.  Noah is also the guy behind Community Next and as I&#8217;m sure you know it&#8217;s this Saturday.  I just checked the Community Next <a href="http://communitynext.com">site</a> and there&#8217;s 7 &#8216;procrastinator&#8217; tickets and a few more &#8216;pre-party&#8217; tickets left.  I attended and sponsored the first Community Next at Stanford and it was a killer event.  Noah Kagan puts on a great show so I have no doubt that this one will be killer as well.  Hope to see you there.  Here&#8217;s the details..</p>
<p>Check out the <a href="http://www.communitynext.com/schedule/">schedule</a><br />
Grab a ticket <a href="http://viral-leftsidebar.eventbrite.com/">now</a></p>
<p>When:  Saturday, July 14, 2007, 9a PT &#8211; 4:45p PT</p>
<p>Where:<br />
Plug and Play Tech Center<br />
440 N. Wolfe Road<br />
Sunnyvale, CA 94085</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Free Toys!</title>
		<link>http://www.twiistup.com/2007/07/06/free-toys/</link>
		<comments>http://www.twiistup.com/2007/07/06/free-toys/#comments</comments>
		<pubDate>Fri, 06 Jul 2007 19:14:33 +0000</pubDate>
		<dc:creator>Francisco</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Miscellany]]></category>
		<category><![CDATA[Twiistup 2]]></category>

		<guid isPermaLink="false">http://www.twiistup.com/2007/07/06/free-toys/</guid>
		<description><![CDATA[
We just added mucho &#8220;Twiistup 2 &#8211; I&#8217;m in&#8221; badges in several flavors to the Toybox.  Snag yours and let your techie friends know you&#8217;ll be at the party.  Want to throw some toys in the toybox?  Send us a note.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://twiistup.com/toybox"><img src="http://www.twiistup.com/images/badges/l-orng.jpg" /></a></p>
<p>We just added mucho &#8220;Twiistup 2 &#8211; I&#8217;m in&#8221; badges in several flavors to the <a href="http://twiistup.com/toybox">Toybox</a>.  Snag yours and let your techie friends know you&#8217;ll be at the party.  Want to throw some toys in the toybox?  Send us a <a href="http://www.twiistup.com/contact">note</a>.</p>
]]></content:encoded>
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		<slash:comments>6</slash:comments>
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		<item>
		<title>Casino Marketing in Venice Airport</title>
		<link>http://www.twiistup.com/2007/07/06/casino-marketing-in-venice-airport/</link>
		<comments>http://www.twiistup.com/2007/07/06/casino-marketing-in-venice-airport/#comments</comments>
		<pubDate>Fri, 06 Jul 2007 14:27:24 +0000</pubDate>
		<dc:creator>Francisco</dc:creator>
				<category><![CDATA[Environment]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.twiistup.com/2007/07/06/casino-marketing-in-venice-airport/</guid>
		<description><![CDATA[
It&#8217;s not quite a Kwik-E-Mart but still great marketing.Â  An Italian casino has added some life to the baggage claim with the roulette / luggage carousel.Â  Big money if your suitcase lands on black 29.
]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.twiistup.com/wp-content/uploads/2007/07/picture-4.png" alt="picture-4.png" /></p>
<p>It&#8217;s not quite a Kwik-E-Mart but still great marketing.Â  An Italian casino has added some life to the baggage claim with the roulette / luggage carousel.Â  Big money if your suitcase lands on black 29.</p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
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