With Magnify360, it’s all about the user.  The company offers a software-as-service (Saas) platform that allows websites to adapt in real-time to the behaviors of individual visitors.  Booyeon Lee, technology reporter at the Los Angeles Business Journal, said “It’s like rearranging the layout of a store for every customer who walks through the door.”  That’s pretty powerful stuff.

There are a lot of fancy terms on Magnify360’s site, like “multivariate testing,” “real-time behavioral targeting,” and “predictive modeling.”  Given that we’re as wonky as the analysts around here, I think you’ll all agree that those words add up to “fantastic user experience.”  Which, of course, also leads to more transactions and more satisfied customers.

Currrent clients include Service Magic (IAC Corp), HSBC, and Intuit.  Magnify360 also announced just yesterday a groundbreaking social networking site with Citrix Systems and Microsoft.  You can find the press release here.

Fabulous, yes?  Well, you can also be a part of it, if you’re so inclined, because they’re aggressively recruiting at all levels.  So, please give Magnify360 a little Twiisted love for making the online experience better for all of us.